W132_Task01_DA

Calculate and report the following metrics:
1.	The Overall Vitamins Purchase Intent Score for each buyer segment.
2. The buyer segment with the highest average purchase intent score for Vitamins
3. The Vitamin Purchase Intent Index
4. Whether the Vitamin Purchase Intent Index Rating is desirable or undesirable 

Vitamin Purchase Intent Index is a composite metric calculated as: Average of Vitamins Purchase Intent Score across all segments × Segment Weight (i.e., Average of Population Size of buy...

## The Vitamin Purchase Intent Index Rating is as follows: 
Active Lifestyle - Average Purchase Intent Score for Vitamins = 5.82
Fitness Enthusiasts - Average Purchase Intent Score for Vitamins = 6.33
Health-Conscious - Average Purchase Intent Score for Vitamins = 6.29
Preventive Care - Average Purchase Intent Score for Vitamins = 6.15
Weight Management - Average Purchase Intent Score for Vitamins = 6.27

Segment with the highest Average Purchase intent score for Vitamins = Fitness Enthusiasts
Average Vitamins Purchase Intent Score for Fitness Enthusiasts = 6.33

Vitamin Purchase Intent Index = 10.76

Vitamin Purchase Intent Index Rating = Desirable