World 135_KS_Task 1

Using the State of Fashion Beauty report for June 2025:

1. Identify whether consumers are more likely to save or splurge on facial serum and brow product. 
2. State the net intent percentages of consumers who are likely to save or splurge for each of those two products, rounded to the nearest full percentage. 
3. Calculate the average net consumer intent percentage for each of the three main categories, including only products with a positive net consumer intent percentage. Round to one decimal...

The State of Fashion Beauty report for June 2025 shows that:
- Consumers are more likely to splurge than save on facial serum. They are more likely to save than splurge on brow product.
- Consumers are 33% more likely to splurge on facial serum than save (net consumer intent +33%).
- Consumers are 4% more likely to save on brow product than splurge (net consumer intent -4%).

Average net consumer intent percentages among products with positive net intent in the 3 main categories are as follows:
Colour cosmetics -  20.3%
Skincare -20.5%
Haircare - 20.6%

This shows that consumers are least likely to splurge on colour cosmetics.