World132_SF_Task04

Using the consumer perception data and pricing details from the buyer profile, determine how many survey respondents in each market have never heard of PureLife and are willing to pay more than a 30% premium above average price for trusted brands. Give it as both a count and as a percentage by market. In which of the three surveyed markets would these customers be willing to pay more than $20 for a trusted brand? State both the market(s) and the price(s).

All intermediate and final calculations...

The counts and percentages by market are:
Brazil: 3 survey respondents have never heard of PureLife and are willing to pay more than a 30% premium above average price for trusted brands (7.500%).
Eastern Europe: 5 survey respondents have never heard of PureLife and are willing to pay more than a 30% premium above average price for trusted brands (12.500%).
Japan: 2 survey respondents have never heard of PureLife and are willing to pay more than a 30% premium above average price for trusted brands (5.000%).

The surveyed markets where customers are willing to pay more than $20 for a trusted brand:
- Brazil, paying $20.605.
- Japan, paying $33.475.