World132_DA_Task06

Analyse category consumption patterns and market penetration using the Category Penetration Score methodology for PureLife’s portfolio strategy.

Present the cumulative penetration score for each category under the weighted methodology using the following components: Consumption Frequency Score (35%), Household Penetration Score (35%), and Buyer Loyalty Score (30%).

Final calculations should be rounded to two decimals. Give me your response here.

Based on PureLife’s portfolio strategy, the normalized penetration score for each category (using your weighted methodology) is as follows: 
- Snacks – 10.00
- Functional Drinks – 6.42
- Supplements – 4.04
- Protein Powders – 1.00