World135_SF_Task01

Using the June State of Fashion report, identify the top benefit consumers look for when shopping for beauty in Japan and South Korea. Print out the percentage of customers from each of Japan and South Korea who rated this their top benefit, rounded to the nearest percentile.

State the brand value that had the highest percentage of "Very Important" responses from the survey, and determine whether this brand value is the same as, or different from, the top benefit sought after in Japan and South...

The top benefit consumers in Japan and Korea look for when shopping for beauty is "No toxic/harmful ingredients".
- The percentage of Japanese customers rating "No toxic/harmful ingredients" as their top benefit is 42%.
- The percentage of South Korean customers rating "No toxic/harmful ingredients" as their top benefit is 39%.

The brand value that had the highest percentage of Very Important responses from the survey is Clean beauty (no harmful ingredients). This is the same benefit as "No toxic/harmful ingredients".