SP Task 04 World 135
Management Consulting Benchmarking / Competitive AnalysisUsing the State of Fashion Beauty report for 2024 sales and sub-category shares, alongside the attached data for Mass Market vs. Premium share by sub-category, calculate the difference (in $M) between the North American Mass Market and Premium segments for Skincare and Fragrance. Assume North American breakdowns by sub-category and segment match those of the global benchmarks. Report values as positive if Mass Market is larger and negative if Premium is larger.
Using the data from the internal financials spreadsheet, determine Lumea's North American market share of the Premium segment of each sub-category (Skincare and Fragrance). Assume North American revenue percentages are uniform across all segments, all Lumea sales are Premium, and Lumea's Skin and Body units fall under Skincare.
Round currency outputs to the nearest $0.1M and round percentage outputs to the nearest 0.1%. Provide your findings to me here in a reply.
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