World 135_CD_01
Management Consulting Quantitative CalculationWhich product has the highest DTC conversion rate, defined as units sold divided by views on website across all quarters? What was its conversion rate, rounded to two decimal places? Assuming no change in website views, how many units of this product would Lumea need to sell in order to reach an average conversion rate across all products of 8.5%?
Use the Q1-Q4 DTC performance files for the analysis.
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