Task_W135_Camille_Moingeon_3

Using Lumea's market sizing model, calculate the 2024 percentage share for Department Stores and DTC Sites in North America and only give me the following answers:

1. Identify the benchmark share for those 2 channels shown in Lumea's beauty market analysis.
2. Calculate the percentage-point difference for these 2 channels between the model-implied share and the benchmark share shown in Lumea's beauty market analysis.
3. Calculate the dollar delta (in $B) for Department Stores and DTC Sites betw...

1. The 2024 benchmark shares for the 2 channels based on Lumea's beauty market analysis are as follows:
- Department Store: 12.0%
- DTC Site: 6.0%

2. The 2024 percentage-point differences for these 2 channels between the model-implied share and the benchmark share shown in Lumea's beauty market analysis are as follows:
- Department Store: -2.4 percentage points
- DTC Site: 4.6 percentage points

3. The 2024 dollar deltas (in $B) for the Department Store and DTC Site channels between Lumea's market sizing model and the benchmark are as follows:
- Department Store: -$4.7B
- DTC Site: $9.1B